A team of experienced consultants serving those destinations that want to become a “place to be”
From territories
to tourism products
We are a communications and strategic consulting agency specialized in Tourism & Destinations. In the ever-changing tourism and territorial marketing industry, our role is to create communication projects with a broad and strategic outlook.
We have been working alongside national and international tourism organizations, institutions and companies for years providing consultancy in Destination Management and Destination Marketing.
The objective is to transform basic territories into tourism products, with strategic projects creating branding value through an innovative approach that takes into consideration the human and physical side of past experiences.
HorizonVision
Each destination is carefully analyzed in its most distinctive details, with a holistic approach, ready to embrace the different souls of a place. Curious and careful in constructing a communication strategy by making a distinction between the expectations of the tourist and those of the traveler while respecting the local population. We place ourselves in the shoes of today's traveler, who is sensitive to the values of sustainability, respect for nature, the products of the territory, and even its physical and human excellence because a tourism product must inspire first.
BackgroundExperience
We have devoted the last 30 years to studying destinations, their spontaneous markets and those that have been accessed through service and product relevance, which has allowed us to gain expertise and experience. Working alongside some of the most important players in the international and domestic tourism industry, we have built relationships with the most important stakeholders in the sector. We have supported numerous destinations in strengthening their tourism demand, through the development of an attractive identity and through short- and long-term projects.
JourneyResearch
“The traveler is the journey”, said Fernando Pessoa. Thus, our approach is first and foremost a human and experiential consultancy, which begins with the analysis of socio-economic factors and the investigation of trends. Defining the boundaries of the target audience, exploring its interests, needs, aspirations, expectations, desires, is to gain human and concrete experience of how a destination can enhance itself and accredit itself on the market, starting from people and the emotions they want to feel on a journey.
CompassMethod
We oversee the entire process of valorization for the destination/product launch, from strategy to creative idea. Our rigorous method starts with analysis hence market research for different segments and targets. The approach is customer-centric, to ensure maximum return in terms of brand awareness, desirability, incoming and retention. So that we can continue to grow, and the perception can evolve.
Fellow travelersTeams and collaborations
Passion, teamwork, and defined objectives: we engage professionals with sophisticated, original skills to develop creativity. We select people with national and international experience to bring into the project, capable of creating distinctive and disruptive styles. We collaborate with other colleagues, including them in our projects or handling the consulting and strategic aspect for them thanks to our partnership with an international agency network specialized in tourism and lifestyle
Our Experience
Over the years, we have built solid expertise in strategic consulting and communication for brands and destinations across multiple sectors — from tourism to retail, finance to lifestyle — working alongside partners and clients in Europe, Central and South America, North and South Africa, and the Far East.
This international experience has allowed us to develop a versatile and contemporary approach — one that enhances every project through a tailor-made vision and a deep understanding of each brand’s or destination’s identity.
We guide our clients through complex and ever-evolving paths, helping them navigate new challenges and opportunities to achieve tangible milestones and broader ambitions. Every project is a shared journey, where strategy, creativity, and vision come together to shape lasting, meaningful results.
Among our collaborations are the Chamber of Commerce of Sondrio, for the creation of the Valtellina quality label, and the destination Livigno, which we supported in its positioning as a leading destination for alpine sports tourism.
Research and analysis
Qualitative and quantitative analyses, competitor research and positioning surveys are required to gain in-depth and systematic knowledge of the destination and brand values. To this we add existing and upcoming products and services, today’s target audience, competitors, the market context in which it is located and what it wants to achieve over a temporary development of at least three years. We study the local culture to integrate and enhance it.
Strategy
Having a method is the key to any successful strategy. We have defined and tested our methods over time and for each project we adjust and adapt it to achieve each client’s business objectives. A process of analysis and study, whose aim is to align budget, desires and objectives. Starting from these elements, we develop the strategy and proceed to the construction of the Marketing and Communication plan that includes all the actions to be taken.
Consultancy
The choice of communication activities is where you get into the swing of things and define the tools and channels to properly plan the development phases of the Destination Marketing project.
Positioning
In recent years, as the tourism and supply market has become more and more complex, travelers are no longer just looking for a location where they can spend their holidays, but rather a place where they can try new things, discover traditions, experience emotions, and build relationships.
Monitoring
The feedback from each action through a serious and critical analysis shows us the positioning and reputation results achieved. We aggregate and analyze all data to assess any necessary realignments and plan the next steps.
